Every designer handbag begins long before the first stitch. It’s not just an accessory — it’s a story brought to life through vision, craftsmanship, and precision. Here's an inside look at how we create our handbags, step by step — entirely in-house.
1. Mood Boards: The Creative Spark
Every collection starts with a feeling. Our design team builds mood boards that capture the essence of the season — colours, textures, architecture, travel, emotion. This stage sets the tone and direction for everything that follows.
2. Initial Sketches & Silhouettes
From the mood board, ideas take form. Our designers begin hand-sketching silhouettes, exploring structure, proportion, and signature elements that balance function with elegance.
3. 3D Design & Technical Drafting
Sketches are refined into 3D digital prototypes, allowing us to visualize each design from all angles. This ensures the bag is not only beautiful but also practical, durable, and balanced in construction.
4. Colour Palette Development
Next, we curate a colour palette that aligns with the mood and season. From classic neutrals to bold tones, every hue is chosen to complement the leather textures and hardware finishes.
5. Sourcing Materials: Vegan Leathers & Hardware
We meticulously source premium vegan leathers for softness, structure, and sustainability. At the same time, our team selects custom-designed hardware — zippers, locks, chains — that elevate the bag’s identity and function.
6. Precision Tools & Laser Cutting
With the final design approved, production begins. Using advanced laser cutting machines, every leather panel is cut with exact precision. This ensures clean lines, sharp corners, and minimal material waste.
7. Sewing & Assembly
Highly skilled artisans use industrial sewing machines to assemble each piece with perfect stitching. Handles are reinforced, edges are sealed, and inner linings are fitted — all with obsessive attention to detail.
8. Edge Painting & Finishing Touches
For a polished finish, every exposed leather edge is hand-painted in layers. This not only enhances durability but also adds a seamless, luxurious feel. Final touches include logo embossing, stitching checks, and quality testing.
9. Packing: The Presentation Matters
Each handbag is cleaned, inspected, and carefully packed in custom-branded dust bags and boxes. Presentation is key — from unboxing to usage, the experience must feel special.
10. Photography & Styling
Finally, the bag goes in front of the camera. A dedicated photoshoot captures every angle, detail, and mood — so what you see online reflects the bag’s true craftsmanship and character.
From Idea to Icon — All Under One Roof
Each step in our process is done in-house and in India. This allows us to uphold the highest standards of quality, ethics, and design — while staying true to our vision of timeless, cruelty-free luxury.
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